The easy way in the crowd! Since the pandemic, social media has become more crowded than ever before, and with the rise of new distribution channels like reels and it's going up like crazy!
A large portion of the audience is dormant, that is they don't create much or any content, they are just consumers, but with awareness of new kinds of jobs which is cool cause it isn't 9 to 5 but 24/7!Creators - it's the new job, it's what the passion economy is, do what you love, make the best content, serve the audience and fight with the algorithm to be in its good eyes. The conventional channels are social media, running an Instagram page, or blogging, which many think are new but go back to 2014 and that's 7 years ago. Facebook coined the term pages which is basically a feed curated and created by few individuals around a niche topic.
As time grows, these methods which seemed very new and disruptive, the top funnel method of growth in previous years, have become the lower funnel methods, and new methods emerge, like writing threads is a new thing nowadays, soon everybody will adopt this and this will become a low funnel growth hack. Building communities is the new effective model, which builds loyalty, exclusivity service to your audience. And now everybody is trying to do this.
The conclusion is, experiment with new things, cause once they show the proof, many will start adopting and will get difficult to excel in!
